What Makes a Great Press Release? Know Here

press release

If you want free publicity, the best way to do it is with a press release. A press release aims to get coverage and be noticed by the right people.

All marketers should know how to write a press release. A good release can help you get noticed by the public and social media. Press releases are a cost-effective way of communicating with the media.

Want to know more about the press release?

Continue reading this blog and get to know about it in detail with the help of proper writing steps, format, and examples.

Press Release Definition

A press release is a great way to get your name out there and promote what you have. Companies or products can use it to spread the word about their work, which will hopefully inspire more people to use them.

Press releases are a great way to grab people's attention and make the news. They can be very helpful because they're free and effective in getting your corporate message out there.

The key to writing a successful press release is knowing the elements that makeup one. These include:

  • Headline
  • Dateline
  • Summary
  • Lead paragraph
  • Contact information
  • Boilerplate

Moreover, press releases are a great way to share information with the media and the general public.

They can be used for a number of purposes, such as announcing new products or services from your company; highlighting an important event related specifically to you, building a reputation by sharing grants that were awarded during certain periods, etc.

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How to Write a Press Release?

Developing a press release is an important part of content marketing and can help your company grow by generating more leads.

Here are the steps you need for writing an effective one.

  • 1. Know Your Target Audience

    The key to writing a release that gets attention is choosing the right angle. Your story will depend on who your audience is, which local newspaper or specialist magazine they read, and what kind of content works well in each one.

    To start with this important step, before getting into anything else, know exactly which perspective (the "angle") matters most for making sure readers pay close attention.

  • 2. Know the Press Release Structure

    When you write a press release, use a standard format. This makes it easy for journalists to find what they are looking for in your release and decide if they want to cover it. It also shows that you are a PR pro who knows the basics of writing a press release.

  • 3. Create a Headline

    To write an effective press release, you need to start with a catchy headline. This will make your release stand out from the others. You can create a one-line headline by using powerful verbs, simple language, and short sentences.

    When you are writing a release, use keywords in the headline. This will help it rank higher on search engines. It will also make it easier for journalists to find your statement.

    For email press releases, make sure the subject line is not "press release." Use your headline as the subject line to get noticed.

  • 4. Craft Lead

    The lead is the most important part of writing a press release. It has to be interesting, creative, and compelling so that people will read on for more information. It should answer the five W’s—what, who, why, when, and where.

    The “miniskirt rule” is key here—your lead should be long enough to capture people's attention and interest without overwhelming or unnecessary details.

  • 5. Provide Essential Details

    The key to writing a press release that gets attention is being simple and informative. Give your readers the essential details they need in order to understand why this newsworthy event or update deserves their time.

    Focus on what your product or service can offer to others rather than just focusing solely on yourself. The more helpful and interesting you make it for people, the easier it will be to get coverage from journalists who are always looking out for stories that their readers want to read about most urgently.

  • 6. Adding Quote

    In an effort to make the text more interesting and readable, many people have been including quotes in the body of press releases.

  • 7. Include Contact Details

    It is always important to add contact details in case any journalist wants more information about the story. If you fail this part, your chances of getting published are slim-to-none.

  • 8. Answer the Questions

    In order to make a good impression with your press release, it is important to answer any questions that come to mind. This will help keep readers captivated and interested in what you have to say.

  • 9. End the Press Release

    The best way to end a press release is with an interesting and informative boilerplate. If you catch the journalists’ attention, they will probably want more information about your company or yourself, so make sure that this part of your message gives it all.

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Press Release Examples

The whole process of writing a press release can seem daunting, but if you take the time to explore some examples and see what others have done before starting your own, it will make everything easier.

Take a look at the below examples and get a better idea of writing a press release.

Press Release Template

Press Release Template

Press Release Format

Press Release Format

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Tips For Writing the Press Release

The key to writing a release that gets coverage is being creative and telling the world what you're up to. Here are some tips for crafting the best release.

  • To be able to write a winning press release, it’s also necessary to understand its basic structure.
  • A good lead will have enough information to pique the audience's curiosity. But do not give too much information at once.
  • Answer the 5 WH questions; why, what, where, when, and whom.
  • It is important to give journalists concrete and relevant information as well as commentary and facts in order to maximize media coverage.
  • There are many ways to start a release. The most important thing is that you have an attention-grabbing headline for your readers so they will read on.
  • When writing a release, include important information like your company's media contact information, expected release date, office phone number, and other information.
  • In order to be successful, you need a press release that is informative and interesting.
  • Showing instead of telling is one way you can make your press release more interesting. You should use multimedia so that people get the information they need.
  • You want to write a release as a news story. Keep sentences short and simple.
  • Don’t use jargon or terms that the reader wouldn’t understand.
  • Using releases as your only information source is not very effective. You will get better results by adding links to other information sources. This will help you engage your audience and drive them to the main news release.
  • To make your release more interesting, provide background information about the topic. This will help the journalist understand the issue better.
  • Do not add unnecessary information.
  • Email is the best way to send press releases to journalists and editors. Make sure you use the correct email addresses.
  • Include numbers to support your argument to make your product announcement or press release more compelling.
  • A well-crafted release can not only keep the media and industry informed of your company's recent developments but also generate interest from journalists who may want to write more about your company. This can lead to features in magazines or even television interviews, which will, in turn, bring more visibility and new customers.
  • Making mistakes in your release can make you look unprofessional. Proofread it before submitting it.

This guide will help you write a great release. By following these guidelines, you can easily create a release that news outlets will want to publish.

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Frequently Asked Questions

What is another name for a press release?

Bulletin, handout, notice, release, and newsworthy items are other press release names.

What is the difference between a press statement and a press release?

A press release is a document that is used to announce new information. It can also be used to share information. A press statement is a document that is used to react to the news.